1 in 5 people use Bing

New comScore numbers show Bing gained share of desktop searches in the United States, crossing the 20% mark in March 2015.

comScore公司最新数据显示，2015年3月Bing搜索在美国桌面搜索市场中所占份额超过20%。

Bing crossed the 20% threshold in search for the first time in March. That’s according to a new U.S. desktop search report from comScore, released this week.

comScore本周发出的一份桌面搜索报告中指出,Bing在三月份搜索市场中份额中首次突破20%大关。

But wait, it gets even more surprising. Since Microsoft (MSFT, Tech30) also serves Bing results on Yahoo (YHOO, Tech30) sites, the effective number of Americans using Bing is actually closer to 1 in 3.

此外，还有更多的惊喜。由于微软在雅虎站点上提供Bing搜索结果，实际上有将近三分之一的美国人在使用Bing搜索。

Google (GOOGL, Tech30) remains the dominant search platform for desktop users, but its share slipped slightly late last year and has since leveled off at 64%.

谷歌仍然在桌面搜索用户中占据主导地位，但其份额在去年晚些时候轻微下滑后，一直平稳保持在64%。

Yahoo’s share of search meanwhile has been declining since 2007, hitting a low of 10% last year. Its share saw a small spike in December, January, and February, helped in part by Firefox’s decision to default its search engine to Yahoo for U.S. users.

雅虎的搜索份额却从2007年开始下降，去年触及最低的10%。其市场份额在10月份、1月份和2月份出现小幅回升，部分原因是火狐浏览器决定将其对美国用户的浏览器默认搜索引擎设置为雅虎。

CEO Marissa Mayer has said search remains a priority for the company as it evolves into a content platform, and has made strides to improve its search business. In the fourth quarter of 2014, Yahoo’s search revenue grew slightly to $462 million as a result of more clicks on search ads and a bump in the price-per-click that advertisers pay.

雅虎CEO Marissa Mayer声称，搜索仍然是该公司的主营业务，要将其发展成为内容平台，并在改善搜索业务取中得了重大进步。2014年第四季度，雅虎搜索引擎收入略微增长，达到4.62亿美元，这源于更多的搜索广告点击量和付费广告点击价格的增长。

For the past five years, Yahoo has been using Bing’s search algorithms and delivering Bing search ads exclusively. But on Thursday, Yahoo announced it will try to improve its "search experience" by revising its deal with Microsoft.

在过去的五年中，雅虎使用Bing的搜索算法，并只推送Bing的搜索广告。但在周三，雅虎宣布将通过修改与微软达成的协议来提高“搜索体验”。

Going forward, only 51% of Yahoo’s search results on desktop need to be powered by Bing, and Yahoo can power its mobile search with whatever technology it chooses.

以后，雅虎将只有51%的桌面搜索结果需要由Bing提供，而对于移动端的搜索，雅虎可以随意选择搜索技术。

The revised partnership also merges Microsoft and Yahoo’s sales operations. Microsoft sales teams will be responsible for Bing ads, while Yahoo sales teams will handle its own "Gemini" ads. Under the old deal, Yahoo provided global sales teams for both.

修改后的合作协议也包括微软和雅虎销售运营。微软营销团队将负责Bing广告，而雅虎团队则负责其“Gemini”广告。在之前的协议中，雅虎需要同时为二者提供全球营销。

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来源:BBC英语新闻爱语吧作者:Sunmore